the brief

modernizing an established identity without losing its personality

The existing brand already had a distinctive visual personality, but its website needed a more contemporary digital experience. The goal was to preserve its playful, approachable character while creating a cleaner and more engaging way to communicate its services.

I built the redesign around generous whitespace, expressive typography and unexpected image placements, using the brand's existing illustrations as intentional accents throughout the experience. The result balances a bold personality with a clean, contemporary structure.